Basic skincare

Summer skincare can be confusing but we're here to guide you to glowy skin all season long with these easy-to-follow tips from our experts.

The skin’s microbiome is made up of a unique collection of microorganisms that greatly impact how skin looks and feels.

If you’ve noticed the skin above your upper lip looks darker after spending time in the sun, there’s a reason for that. Here’s what you need to know to get rid of this dark skin on the upper lip that looks like a ‘moustache’.

For the most part, the ingredients and types of products needed to address skin concerns remain the same regardless of skin colour.

It seems like almost every skincare brand now offers a cleansing oil, so you’re probably wondering how they work and which skin types they are suitable for...

Many people think that dehydrated skin is the same as dry skin. But did you know that dehydrated skin is a skin concern and dry skin is a skin type? The biggest difference between the two is what...

Knowing what products work together, how they benefit your skin, and the order in which to use them is incredibly important when selecting the most effective skincare routine for you...

As we’ve grown into a globally recognized brand sold all over the world, from Seattle to Hong Kong to Iceland and everywhere in between, we couldn’t be prouder of the amazing fans who have joined us along the way...

Pregnancy is an exciting time for women, but it comes with many health-related challenges, for both the baby and the mum-to-be. Concerns include everything ...

As the seasons change and the weather gets colder, the skin on our body can become drier. To tackle this, many people end up changing their entire skincare routine but is this what the science tells us to do?

With so many new masks on the market it can be hard to know which ones will really help skin, and which type is best for which skin types...

We’ve all been there. You really love that discontinued eyeshadow or just can’t bear to toss that two-year old skincare product you’re certain you’ll use again. Someday...

There is a lot of confusion about toners. In the olden days, people talked about lotions and tonics; the word ‘toner’ wasn’t used, and many so-called lotions and tonics contained the type of alcohol that irritates skin.

What is the skin barrier and how do you repair a damaged one? Paula's Choice explains all about the skin barrier and how to take care of it.

The basis of every good skincare routine starts with a gentle cleanser. But what about double cleansing? Its usefulness depends on your skin type and the type of makeup you wear. This article will help you decide if...

Skin is complicated. It’s the largest organ of the body with unique needs and concerns.This can make it difficult to find a good skin care routine. A good skin care routine requires

Modern technology is amazing, but there’s a price to pay for staring at our screens all day. Recent research has shown that the blue light emitted by our phones, tablets and computer can actually...

Cleansing is always the first step to any basic skin care routine. A good cleanser will be gentle, fragrance and irritant free and won’t leave your skin feeling sticky or dry after rinsing. It is important that...

We believe that beauty begins with truth but there’s so much misinformation in the beauty space. That’s why we’re here to separate fact from fiction, and empower your skincare decisions. Ready to learn the truth once and for all?