Anti-Ageing & wrinkles

Sun damage and other skin issues can rob your complexion of its natural glow. If your skin is starting to look dull and uneven or you’re struggling with dark spots or post-blemish marks, Paula’s Choice skin brightening products can help visibly return it to a vibrant, healthy-looking state.

As menopause introduces a new chapter in life, it brings about a myriad of transformations. Did you know this period of transformation dramatically impacts skin?

When it comes to where people focus their anti-ageing skincare efforts, lips tend to be overlooked. Ironically, studies show lips are one of the first and most prominent areas that show signs of ageing starting with gradual loss of volume and increased lines that accumulate as time goes on.

Target fine lines, wrinkles and acne with the right skincare routine for ageing and acne-prone skin. Give your skin the Paula's Choice care it needs.

What are firming creams and do they really work? Find out more about face and skin tightening creams and what you can do to firm your skin.

If you would like a summery tan but don’t want to expose your skin to the dangers of the sun, follow these steps.

Keep your skin looking its best whatever your age.

When your skin is still young – it has a high collagen production, more elasticity and a faster cell turnover rate. This is why youthful skin appears plump, smooth and hydrated. But everyone’s skin ages and so, over time, our collagen production slows, our elasticity decreases and our skin cells regenerate less frequently.